Business Intelligence for the South African Hotel and Tourism Industry

Written by: About Internet Marketing

In any business, it is imperative to collect relevant information in order to accurately take the best possible management decisions. Online businesses are no different.

About Internet Marketing | AIM introduces an Advanced Web-Analytics Tool that allows to identify where your online business is coming from and what revenue is generated!

The tool collects real-time data 24/7/365 on every movement on your website and records the exact values of each booking, allowing you to see where your business originates from and enables you to maximise your online Return of Investment.

We can integrate the advanced web-analytics tool with any website and most hotel booking systems, like for example ResRequest.

The tool’s functionality is way beyond any free tool like Google Analytics as it allows to identify the value stream, in other words which channel generate the most traffic and the highest revenue on your booking engines. The dashboard is clearly structured and captivatingly easy to use.



4 top reasons to go for it:

1.  Exact Dynamic Sales Revenue Tracking segmented by online channel – customer behaviour tracking;

If you have a booking engine on your website offering hotel rooms online, the value of every booking is different. Our tool is able – other than Google Analytics – to track the exact revenue from its very origin until the final booking has been done, i.e. mapping the complete value chain of any campaign or to identify relevant marketing patterns.

2.  Detailed information about every person who visits your website;

The tool gives insight into literally any type of information, not only where visitors come from but also what kind of hardware and monitor size they are using, how they found you and moved about on your website (incoming link, visitor path analysis, outgoing link).

3.  Heat-maps on website pages segmented by goals, split channels or visitor sessions;

This feature records the clicks a visitor does on a webpage. It is an extension of the customer behaviour tracking. Do visitors see what they are supposed to see and do they click/move where they are supposed to click?

4.  Track top visited pages, exit pages and outbound links

It is important to know if the top pages are really tops, when/where visitors are leaving your website or if your outbound links are more attractive than the content of your own webpage. With our tool you can find out.

The Advanced Web-Analytics Tool captures information that you need to:

  • Increase Online Revenues
  • Decrease your cost per customer acquisition
  • Maximise the number of users who take your desired action
  • Get to know and serve your users better
  • Write more effective ads
  • Track effects of all your online and offline marketing campaigns and
  • Compare yourself within the industry

Subscribe today to this special offer* for ResRequest Clients only: don’t miss out, take advantage of this massive 50% discount – this offer is valid for a few days only!
*T&Cs apply.

Click here to find out more!


About Internet Marketing (PTY) Ltd. | AIM

Somerset West 7130 | South Africa

Phone +27 (0)21 855 0217 | Cell +27 (0)74 1378 999 |

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply