Written by LightSpeed
What is WordPress?
WordPress is an open-source Website Content Management System (CMS). Let’s understand the meaning and advantages of a CMS, before we dig deeper into the benefits of WordPress,.
“A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment.” – Wikipedia
Advantages of a content management system (CMS)
Content Management Systems have been available since the late 1990s. Some of the most popular platforms include WordPress, Joomla and Drupal. Let’s take a look at benefits that these platforms can offer to SMEs:
1. Self-update your website. Businesses owning traditional HTML websites rely on webmasters to make content updates. Today, the need to constantly provide up-to-date information is essential and the use of CMS platforms allow website owners to carry out these information updates themselves. With the necessary training, anyone can update content and media on their CMS websites.
2. Publishing content is easy. Creating posts in a CMS is very easy and you don’t need a technical background. If you can create content in a document (such as Microsoft Word), then you can create a post in a CMS.
3. SEO Friendly. Good Content Management Systems like WordPress succeed in complying with search engine standards. This means that your website has a better chance of ranking higher while running on a CMS platform.
4. CMS websites look like other websites: The main difference between traditional HTML websites and CMS websites is the functionality. Both types of websites look the same and users won’t be able to tell the difference. However, a CMS website allows the owner of the website to make their own edits without affecting the look and feel or layout of the site.
Suitable for all types of website. CMS platforms are not only used not only to build simple websites and blogs, but also to build complex portals and enterprise websites.
Now that you know more about how CMSs work, we’ll discuss some of the benefits when choosing WordPress as your Content Management System.
The benefits of WordPress
1. WordPress continuously improves. WordPress is a free, open-source software platform. This means that it has a community of experts constantly working to improve the system.
2. People are willing to share their knowledge with others. In an interview with Shawn Hesketh (WP101 Founder), he said: “The increasing popularity of WordPress means there is also a growing demand for WordPress training. There have never been more educational resources available for nearly every level of expertise.” Availability in training materials means that using WordPress won’t be a difficult skill to master. Therefore, using this platform as your chosen CMS will enable you to control your website easily.
3. Interest in WordPress has grown. Google Trends is a tool that shows how often a specific search term is used on a Google Search in relation to the total search-volume throughout different regions of the world. When entering the terms “WordPress”, “Joomla” and “Drupal” on Google Trends, we can see that WordPress has gained dramatic interest since 2005 (see graph below). When a platform has growing interest, it means that it is being maintained, and in turn websites built on this platform will run smoothly.
4. High volume of WordPress users. In addition to a high volume of interest in WordPress, there is also a high volume of WordPress users out there. OpenSource CMS information provided by a browser add-on called Wappalyzer, shows that a high volume of websites using this add-on is running on WordPress (see graph below). When SMEs use platforms that are popular, they will be part of a community that will be there to assist when needed.
LightSpeed and ResRequest adds value to the WordPress community
Businesses using WordPress often use plugins to integrate components of software that they are using into their websites. As a result, software companies are developing such plugins in order to support their WordPress customers.
With this in mind, ResRequest has collaborated with LightSpeed, an established specialist WordPress development studio building websites since 2006. LightSpeed offers WordPress travel website solutions to companies in the tourism industry. ResRequest entered into a contracting partnership with LightSpeed to develop a plugin that can enable website owners to integrate ResRequest’s accommodation booking offerings into their existing WordPress websites without complex development tools.
The general benefits that it will provide to WordPress clients are as follows:
- Single & multi property availability displays
- Rate and property description displays
- Booking functionality
- Credit card functionality
The plugin is currently in development.
WordPress theme examples: