Written by Jennifer Coppinger
What is the value of having a great website?
Having a website is no longer optional. Having a positive online presence through a website and social media platforms has become essential for almost every business and service. The quality of these sites and platforms is constantly evolving in the up-beat and competitive digital era that the majority of the world’s population has rapidly embraced.
You may ask why? A website is merely a marketing tool that doesn’t truthfully communicate the quality of the business or service. Or does it? There is method to the madness. A website is always accessible, it offers a chance to keep your customers informed, it grows your potential target market to a global scale and it can talk to every potential customer at the same time – there are only a certain number of phone calls you can take in a day! It’s often the first aspect of your business that people see and you know what they say about first impressions!
For many businesses, websites are a tool, a space for customers to view products, make reservations and even pay online from anywhere in the world.
What has your ResRequest system got to do with this?
Although ResRequest is your in-house reservations and property management system, remember that you still have some public facing pages. These public web pages are made up of your login page, your public availability calendar and quick search and may also include a Pay Now page if you have opted to use this functionality. All of these web pages can be extremely powerful in driving direct bookings to your establishment.
So if you’ve been skipping ahead with the times and have redesigned your website, remember that you can get these ResRequest public pages updated too. Just send us an email and we can get these pages redesigned for you to accommodate your new look.