Working in a fast-paced industry like the tourism industry requires any good Hotel Manager to identify ways to increase revenue and maximise efficiency. Thankfully technology has provided many advantages for hoteliers, and none more so than channel management. So what’s the noise about channel management? What are its benefits? And how do you get started?
What is Channel Management?
Channel management is the process of selling your inventory through online distribution channels all over the world. These channels include OTA’s (Booking.com, Expedia), Travel Agents, Metasearch engines (Google, TripAdvisor), or direct channels (Your website).
Ideally, channel management software provides a centralised platform to properties for managing their distribution across different platforms, and as and when bookings are recorded from any one channel, it automatically updates the latest rates and inventory on all the channels.
How can this benefit you?
Imagine that you’re managing multiple properties through many OTA channels and once you receive a booking from a channel, you have to quickly update the availability across the other channels. Furthermore, the situation can get complex if the guest modifies or changes his booking or cancels his reservation. Can you imagine how admin-intensive this process can be, also leaving room for human error.
- Accurate inventory management – Without a Channel Manager you have to log in to the various OTAs you are connected to and update your property’s availability, this manual process requires you to react quickly with a great deal of accuracy. A Channel Manager solution provides an automated process that eliminates any chance of error and streamlines your reservation management.
- Avoid overbookings – The more OTAs you’re connected to, the higher your chances are of overbookings if you are not using a channel manager. So chances are that while you are updating the inventories, you may receive a booking from other channels.
- Time Effective – A channel manager, ensures that a lot of your manual efforts and time invested in inventory distribution is saved. The entire process is now managed by the channel manager, saving you time and money.
How do you get started?
Through our ResConnect programme, there are connections to Channel Managers and OTAs which enable ResRequest customers to distribute stock on numerous online booking platforms. ResRequest has direct connections to Channel Managers, SynXis, NightsBridge, and most recently we have added Siteminder to the list of Channel Managers that we interfaced to.
For more information on how to set up your ResRequest Channel Management service (we call this module ResConnect), contact our friendly support team for assistance at [email protected]