Did you know that 4.48 billion people use social media worldwide? So it’s fundamental to have a social media presence for your hotel because of the huge potential in this space.
Guests today not only use search engines but also troll social media to make informed decisions about their next vacation. Looking through online reviews and posts from other travelers to help guide their decision as to whether or not they will book with your accommodation or not. Hence it’s essential that you have a solid social media marketing strategy that will entice guests to frequent your accommodation and also recommend you on social media.
So just posting random content and pictures will surely do the trick, right? The answer to this question is an emphatic, NO! Managing your accommodation’s social media is beyond ‘just posting’.
If this is your first time creating a strategy for social media or perhaps you want to rethink your approach, then you can read our previous blog post that guides you through 5 ways to improve your social media strategy.
This blog post will help you discover ways that you can better engage with your audience and help you increase your exposure through social media.
Have you ever felt ignored? Right or wrong, it creates a negative association that stays with you, and chances are you are reminded of it when you see that person again or even hear their name. The same applies when guests leave a comment on your social platforms and there’s no response.
A golden rule that all social media marketers should follow and never break is, ‘you must respond to all comments made on your page’. Even if you have a few hundred followers, never break this rule. Engagement is key, and if you want to position your brand positively, respond to all comments, but also ensure that your response time is quick.
This is often the most overlooked aspect of social media marketing. Make use of high-quality photos across all your social media platforms because this will convey consistency, professionalism and sets a good reputation for your brand. Highlight your guestrooms, restaurant decor, food, wildlife, show pictures of your guests enjoying their experience (make sure to get consent from your guests before posting), and perhaps even tagging your guests on social media, this will increase your exposure and family and friends of the guests will take notice and hopefully plan a trip to your accommodation in the new future.
Stay engaged on your platforms, and use high-quality photos to accurately depict local attractions and essential features your accommodation may offer, which will in turn easily influence search results.
Hashtags play an important role in improving your brand’s visibility and help grab attention on your social media platforms. A hashtag helps to highlight the social media post to the audience. Hashtags have no boundaries, so people from all over can connect to you without any barrier.
Influencer marketing is a profound way to reach new audiences and boost your brand awareness. Most travellers in this era are young and tech-savvy, and leveraging partnerships with travel influencers can help hoteliers reach a wider audience and boost engagement and bookings.
Research shows that today’s consumers trust peer recommendations over and above all other forms of marketing, so making use of social media influencers can be of great benefit to your brand.
The added benefits are that most influencers are on highly visual platforms such as Instagram, TikTok, and Snapchat, and these are excellent sources for compelling and engaging content. Partnering with an influencer can be a cost-effective method to boost your content creation thereby having a direct impact on your online social presence.
There are many ways to skin this cat, and there’s no holy grail when it comes to social media marketing and each approach and strategy will differ from brand to brand within the same industry. So finding the right strategy will involve trial and error, but the most important thing to remember is to be consistent and follow through with all interactions on your platforms.