COVID-19 has certainly made most of us navigate this world with much fear and trepidation. From the paranoia of going to the grocery store to even the anxiety of leaving our homes out of fear of somehow being exposed to COVID. The tourism industry was undoubtedly hit the hardest with travel restrictions placed upon most / if not all countries across the globe. Since then we have seen a gradual lifting of those regulations and so responsible tourism has taken on an entirely new emphasis as we turn our attention to the most effective ways to enable our economies to recover from the fallout of the global Covid-19 pandemic.
To adjust to the “new normal”, the WTTC (World Travel and Tourism Council) together with health experts and other leading associations are working together to achieve effective recovery protocols by developing meaningful action plans that optimise sector-wide recovery efforts, according to the WTTC.
The WTTC aims to publish protocols in phases for the following industries including; Hospitality, Attractions, Outdoor Retail, Aviation, Airports, Short Term Rentals, Cruise, Tour Operators, Convention Centres, and MICE, Car Rental and Insurance. Each set of protocols takes into consideration the guidelines provided by the World Health Organisation and Centers for Disease Control and Prevention.
By implementing these action plans the WTTC aims to standardize safe travel by developing new global standards and a stamp that allows travellers to identify businesses and destinations that are adopting world-class health and strict hygiene protocols.
To obtain a Safe Travel stamp, countries and their destinations will have to share their protocols with the WTTC, who will then validate that they are in line with the WTTC guidelines.
By following these protocols companies are eligible for a safety stamp that you can display proudly on your website, thereby providing travellers with confidence that your destination has taken all steps to ensure they travel safely.