Jared Alster- Stride Travel
Growing a travel business in today’s environment is challenging. Travellers have more choice than ever when it comes to booking a tour, safari or adventure vacation and the internet and social media has delivered huge amounts of travel-related content direct to consumers.
But how does a tour operator ensure that their brand breaks through all the chatter? What’s the most efficient way for a travel supplier to acquire new customers? If you have a significant marketing budget, Google and Facebook are both great options. However, for smaller operators with tight budgets or lack of marketing expertise, online distribution can be daunting.
That’s why Stride Travel was created. Stride Travel is an online marketplace for multi-day tours and organised travel. Stride is the first website to enable users to search and read reviews for all professionally planned trips – from traditional group tours and private guided safaris, to independent itineraries and small ship cruises.
Currently, travellers can search Stride’s comprehensive database of over 10,000 trips to 130+ countries from 500+ operators.
Tour operators view Stride as a unique marketing distribution channel. Unlike online travel agencies and packagers, Stride’s meta search model highlights travel brands rather than hiding them. Stride’s open business model aligns their interests with those of operators and travellers by transparently matching travellers with their perfect tour company.
Many large and niche operators, such as G Adventures, Rothschild Safaris, and Butterfield & Robinson, have partnered with Stride because the business model has minimal up-front costs and provides significant upside in driving new customers.
Today’s consumers expect to be able to read reviews and easily compare options on any major purchase. Adventurous, international vacations are no exception. Yet today, the major travel review websites do not have a category for reviews on multi-day tours and operators.
Stride alleviates this issue and provides operators with a trusted third party platform on which to display traveler reviews and ratings. Stride’s research shows that travellers are up to eight times as likely to trust reviews found on a neutral 3rd party site vs. direct on an operator’s website.
If you’d like to learn more about how Stride can help grow your business, they’d love to hear from you. Please contact Stride.