You’ve seen them. You’ve heard about them. You’ve read about them. A group of people, probably in their early twenties to mid thirties, all with a mobile phone in hand and busy trying to get the perfect photo or selfie. These people are probably what society would term millennials, people aged between 18 and 37, and they are becoming increasingly significant as the fastest growing travel market globally.
This new and expanding market is influencing the travel industry in many ways. Let’s explore some of these trends.
App downloads are on the rise and are a particularly popular choice for millennials when travelling to a new city. Apps such as Google Maps provide real-time guided navigation and is free to download.
Social media counts
Social media drives the millennial’s travel choices and is a large part of their experience while on holiday. Make sure your social media efforts reflect the strongest points of your destination, especially any special features of your property or your services, which will stand out to followers and their sphere of influence. Millennials like to express their identity through travel so unique experiences will draw their attention.
Millennials also like travel experiences that cater to specific interests such as yoga or hiking. They want to be able to tailor their trips to their interests and create a personalised travel trip. Adventure travel is also growing in popularity for this reason. It offers a trip focused on a particular activity.
Millennials are online for the majority of the day and the internet is their go-two option for researching, communication and purchasing. Millennials use the internet for booking flights and accommodation and the industry will need to move a lot of their services online.
Since Millennials are an ever-growing market it’s increasingly important for industries to cater for their preferences. Are you keeping up with the demands of the markets that you target? How do these trends affect your business and how you strategically market your product? We hope this article has helped provide some clarity on how you can do this.
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