SATSA conference highlights
Written by Natasha Bame
I had the privilege this year to attend the annual SATSA conference which was hosted at the Fancourt hotel in George. It was an ideal opportunity to get to know our partners and other tour operators personally, putting names to faces and building the relationships. Also, it was a great space to meet all sorts of different folk related to tourism and keep up to date with the trends and frustrations of the industry.
The content was relevant and the format of panel discussions allowed for everyone to have their say. The great rates debate had everyone agreeing that we have to continue to hold in tension, the old and the new ways of doing business – using dynamic and static rates where appropriate and accepting that there is still a need for hard copy brochures along with a greater online presence.
We discussed our part in conserving Africa’s wildlife and the value of emerging markets. Transformation and responsible tourism were key threads which provoked delegates to think about what impact they can make – right where we are, in our businesses.
All in all it was a well rounded couple of days, witnessing the relationships which have formed through the association and learning more about the different players in the game. In the minister of tourism’s address we were encouraged to keep going despite the challenges within the sector, and to continue to partner with each other as we do business.