tourism.today – travel trends the tourism industry needs.
Safari Analytics, Pomerol Partners’ African office, has partnered with technology systems including ResRequest, Benson, Hospitality Technology International (HTI), and Protel, to create tourism.today, a collection of highly intuitive interactive charts that show travel trends and tourism recovery as it happens.
tourism.today takes aggregated and anonymised data and plots booking trends in Africa. The data is extracted from participating technology systems and plotted on interactive charts to highlight travel patterns including what markets are opening and which source markets are the most active. The information is based on bed nights, yield trends, created dates, and originating countries.
Tom Imrie is a Pomerol Partners Africa Senior Consultant, and one of the founders of tourism.today. Tom says they saw an opportunity to help African destinations recover from the global pandemic by understanding source market trends by looking at real data. “We wanted to build charts from live data that could help African buyers and suppliers see where tourism was coming from and when those markets would be travelling,” says Tom. “It was important to us that the data give the tourism industry crucial information and market buying patterns like length of stay, lead time, and average purchase rates.”
“This information will help tourism markets with their marketing and rate strategies both during and beyond Covid,” says Ntando Bhengu, new Business Development Manager at ResRequest, one of the participating technology providers.
tourism.today is designed to equip groups including property owners, travel agents, tourism boards and associations, and charter companies with real-time charts that show travel trends impacting Africa to better inform their sales and marketing strategies.