Written by Paula Chaplin
Offering discounts is a practise many of our customers use to ramp up sales. When you implement a discount strategy, it’s important to ask yourself strategic questions like:
- How will this affect my profit margins?
- What are my competitors doing?
- Are there options for promoting sales before we reduce price?
It’s also important to find out how your discount strategy can be automatically applied by the system.
To help you plan your strategies, here’s a list of what’s available in our Specials module:
Stay, Pay Specials: e.g. if you Stay for 4 nights, you only Pay for 3 (or you get 1 night at 50% off)
Honeymoon Specials: e.g. 50% off the Bride’s stay
Length of Stay Discounts: e.g. if you stay more than 5 nights, get a 5% discount on your stay.
Booking Period Special: e.g. 10% of all bookings made in November
Booking Period Special: e.g. if you book in April – children stay free
Travel Period Special: e.g. 10% of all bookings travelling in February
Travel Period Special: e.g. if you travel in May – children pay half price
Circuit Discounts: e.g. if you stay at 3 properties, you get a 15% discount on the last one
Circuit Discounts: e.g. if you stay at 4 properties, you get a free night
Setting up specials
Specials are linked to our Rates module and are applied to Rate Types, Rate Periods and Room Types. This means you no longer need to create new rates to apply your discount strategy.
Specials can be applied manually or automatically depending on the user’s access permissions.
If you need any assistance or guidance with specials, please contact firstname.lastname@example.org.