You may wonder what business intelligence is and what it involves. According to Forbes – business intelligence encompasses the analysis of a company’s raw data and analytics, to produce actionable takeaways. Data analysed might include current sales figures, customer shopping habits or operations costs. With more data on hand, business intelligence has become critical to making informed business decisions and can be utilised as a key component in forming predictive analyses.
Business intelligence involves the delivery and integration of relevant business information in an organization. Companies use BI to detect significant events and identify/monitor business trends in order to adapt quickly to their changing environment and a scenario. You can improve the decision-making processes at all levels of management and improve your tactical strategic management processes.
ResRequest’s reporting capabilities set us apart from most other systems, but it is an area that is under-utilised. Why not find out about what you may be missing out on? Contact a consultant and ask them to help build and save a report that you are looking for.
To easily analyse customer data we have enhanced our Customer Relationship Management (CRM) module to display charts. Using this nifty feature you can review trends at a glance. This process forms a key part of the sales and service cycle of your customer management strategy.
If you have been diligent at entering your Agent’s details into ResRequest you will quickly accumulate a honey pot of data. Analyse your agents’ performance to quickly see which agents are bringing the most bookings, guests by nationality, agents activity and more!
Take advantage of these tools to gain a better understanding of your agents’ performance and your customers. If you would like to learn more about using the CRM module please reach out to our team who are standing by to assist you.