5 ways to improve your social media strategy

social media strategy in 5 steps

With 7.7 billion people in the world – 3.5 billion of us are online and with the digital and social media landscape continuously changing it can be a challenge managing your business whilst keeping your eye on social media. Some businesses in Tourism choose to opt-out of investing resources into social media, however, it should remain an integral part of an overall marketing strategy to see any return on investment and to see tons of guests walking through your doors.

digital global stats
Digital around the world in 2019

To be successful on social media you need to rely more on a clear strategy than just random postings and hashtags.

In this post you will learn the 5 ways to turn your business from zero to hero on social media:

Step 1: Audit your current platforms

The mention of the word ‘audit’ can run chills down anyone’s spine, however, a social media audit can be a quick and painless process provided that you understand its purpose, to identify what’s working and what’s not. 

Create a spreadsheet to help with your research and findings. It just makes it easier whenever you need a quick reference.

Some detective work is required during the process, and so here are some guidelines to assist you:

  • Identify all your platforms that your brand is currently represented on.
  • Investigate any fake accounts set up under your business name and report them. At the same time verify your business. Why? Because verification makes your brand look genuine and at the same time helps improve customer loyalty.
  • Determine your social media mission statement for each platform. Bear in mind your audience, and later we will look at how to identify your audience so we will have to jump in-between the 5 steps to fine-tune the strategy. Your mission statement will look different from platform to platform, for example, our approach on Facebook is to share our culture and any product or industry-related news that’s relevant to our audience on facebook, and on Instagram – to share our culture but in a fun quirky way. Your approach could be different. 

Step 2: Identify your Goals

If you were to reach a target, set your sights, take aim, and fire. Having no goals and nothing to work towards to market your business reflects poorly on your brand. 

As this phase/step will have a direct impact on your ROI, you should ask yourself:

  • What are your objectives and what are you wanting to achieve?
  • What are your social media goals? Awareness, engagement, conversions?
  • How will measure success? Followers, likes, comments, click-throughs?

Step 3: Create a persona

In this step, you create your most ideal persona based on information from your social media insights and your google analytics. Try and be as specific as possible, the more you define your persona the better. 

For example, if you have identified your target market as singles who travel – it would be okay. However, if you have taken it a step further and identified your target market as singles, who live in England, between 25 – 34 years of age and earn over $60 000, primarily uses Facebook and have interests in outdoor activities you will have much more success.

Answer the following questions when creating your persona:

  • Age
  • Location
  • Job title
  • Salary
  • Interests
  • Most active social media platform

Step 4: Competition Analysis

A horse never runs so fast as when he has other horses to catch up and outpace.”  – Ovid

Well said, Ovid! Sometimes a competitive analysis is never fun because your competition could be way ahead but at the same time, it helps put things in perspective and helps you finetune your strategy and see where you rank amongst your competitors.

Important points to consider when conducting a competition analysis:

  • Find out what platforms your competition uses
  • The number of followers on each platform
  • Strengths and weaknesses on each platform – you will see here that you could adopt a strategy that your competition implements and fine-tune it to be ahead of your competition

This process should never be overlooked and requires continuous monitoring to make sure that you don’t lose sight of your competition.

Step 5: Using all your findings create a content calendar

A content calendar is usually in a spreadsheet format (although there are other platforms to schedule content like Hootsuite), it is used to schedule content across all your social media platforms.

Why is a social media content calendar important? Because it provides an overview of your content over months, weeks and days. It allows you to visualize how your content according to your overall strategy. The other benefit is to allow you to prepare content around specific days that are important to your brand, public holidays, etc.

This is just the beginning! To be relevant and on top of your competition, it does require you to continuously re-evaluate these steps to be a success. Having a rock-solid strategy now in place, imagine the impact your reach could have on your business!

social media strategy recap

Why we love automated testing

Automated-Testing-VS-Manual-testing

Why we love automated testing?

As a business that follows the Software as a Service model, ResRequest’s team is mainly made up of Developers and Customer Support consultants and we use many tools to help provide a great service for our customers.

Our Dev’s are in their element when nestled in front of multiple screens and have cool tools on hand to work with…

In this article our Dev team share what tools they use to test the product that they build and maintain.

Manual Testing vs Automated Testing

Manual testing is performed by a person carefully executing the test steps on computer software. Automation/automated testing means using an automation tool to execute your test case suite. This way, the actual outcomes of the tests can be compared with that of the predicted outcomes, to help identify issues, bugs, anomalies or limitations.

At ResRequest, we continually strive to improve our awesome suite of products. A lot goes into researching, developing, and delivering a great product. Automated testing is only one of a  myriad of ways that we strive to deliver the best product we can.

You might ask: “Surely manual testing is sufficient to deliver a product to the end-user?”. In many cases that’s true, but in today’s competitive world, filled with changing technologies and demanding user requirements, it is imperative to ensure stability. 

At ResRequest, we understand that developing quality takes time, and so, we recognise strategies need to be put in place to help keep us ahead of today’s break-neck pace. One of the many strategies we use to help us, in this regard, is automated testing.

Rationale

ResRequest values automated testing over manual testing, because:

  • Manual testing of every possible workflow, field, and scenario takes time and money.
  • It is difficult to manually test all different themes, layouts, setups, currencies, etc.
  • It does not require human intervention and can be run unattended.
  • Executing automated tests can be quicker than doing the same testing manually.
  • Automation helps cover bigger areas of an application, which prevents any unforeseen regression issues from occurring.
  • Even though we, at ResRequest, love testing and using our products, manual testing can sometimes be tedious and repetitive, and as a result, error-prone.

 

Benefits

 

Why spend time and money on automated testing? 

It brings the following to the table:

  • Can be a lot faster than manual testing.
  • Ensures consistency.
  • Improves accuracy.
  • Reusable test scripts.
  • Helps ensure stability of the final product.

What should be tested with automated tests?

Ideally, it should focus on:

  • High risk and/or business-critical areas.
  • Test cases that need to be repeatedly/regularly executed are also great candidates to be automated, as their scope should be well understood.
  • Testing that is very tedious or difficult to perform manually can also greatly benefit from being automated – computers don’t get bored.
  • Testing that is time-consuming should be automated, if it can be done reliably. This helps us focus manual testing on areas that would benefit more from having a little more human touch.

Disadvantages

Though automated testing has many advantages, it also has some disadvantages:

  • Proficiency in programming and some level of technical knowledge is required to write the automation test scripts.
  • Debugging automated test scripts is quite involved. Identifying limitations in the test script requires an in-depth understanding of the technologies used, as well as the application/software being tested.
  • Test maintenance is costly, as each update/improvement/feature may require an updated or new test case.
  • Automated tests cannot (and should not) entirely understand the end user’s use-case/requirements. The automated test case will simply execute a number of instructions and will not know if the end user’s experience can be improved, by changing the overall workflow of the software it is testing.
  • Automated tests can never beat a human tester’s expertise and knowledge of the application it is testing, and should, therefore, be used alongside manual testing and only where needed.

Selenium

There are many tools and applications that can help with automated testing of a system or software. At ResRequest, we have chosen Selenium for this task.

What is Selenium?

From the Selenium website: “Selenium automates browsers. That’s it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that. Boring web-based administration tasks can (and should!) be automated as well.

Selenium has the support of some of the largest browser vendors who have taken (or are taking) steps to make Selenium a native part of their browser. It is also the core technology in countless other browser automation tools, APIs and frameworks.

Selenium’s primary purpose is automating web applications for testing, web-based administration tasks can also be automated as well. Selenium has the backing of large browser vendors who have ensured that it is a crucial part of their browser. Browser automation tools, APIs and frameworks are just some of the platforms using selenium at its core.”

How does it work?

Selenium interfaces to a web browser’s driver, that driver then connects to the web browser to control it. The next step is to instruct Selenium on what to do, and it will take care of explaining it to the chosen web browser, in a way that would make sense to the relevant web browser.

What’s ahead?

Currently, we use Selenium and automated testing on some of our core products, but we plan to roll this out to as many ResRequest products as possible, in the future. All hail our robot overlords!

Keep it clean

In computer science, garbage in, garbage out (GIGO) describes the concept that flawed, or messy input data produces poor, unrecognisable output or “garbage”.

 

Essentially, a system is only as good as the data you put into it. This may seem like a basic principle, but if not followed, it can be a massive exercise to try and clean up the data in your system at a later stage.

 

From ResRequest’s perspective, “garbage data” can be found in areas such as duplicate contacts, reservations info and poor housekeeping of agent/guest CRM etc. The “garbage data” becomes very apparent when you want to start reporting on this information. If the data being inserted into the system is not “clean”, you will not be happy with the results when you try and use the data.

 

Here’s an example of data that was not maintained well, on a Standard Reservations Report, compared to managed clean data:

     VS

 

 

 

 

Why would you want to keep the data in the same format?

Not only will your reports look so much better, searching for reservations in your system will be so much easier if the information follows the same format.

 

Let’s compare how a well-maintained guest contact record compares to an incomplete one on a Guest CRM report:

If you decide to run a mail campaign, to target guests from the USA, the guests who don’t have this info attached to their contact would be left out of the campaign so you would lose potential business due to the information not reaching the right people.

 

Overall, the benefits of inputting and maintaining neat data in your system are so worthwhile and will save you a lot of time in future!

 

What tools are available in ResRequest to help keep your data clean?

Replace contact: Deleting contacts isn’t so simple once the contact has been used on a reservation so we’ve given you the functionality to replace a contact with another contact. This means that all the relevant links (for reservations and financial folios) of the replaced contact will transfer to the remaining contact.

Duplicate contact check: When adding a new contact to your system, ResRequest prompts you to check if the contact you’re adding is a duplicate of an existing contact. For example, when inserting the name “John” while adding a new contact, the ResRequest system will display all existing contacts’ named “John”, so the user can determine if it is an existing contact or not.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although it would be great for the system to prompt you in all areas where data is inserted, at the end of the day, you are the owner of your data and it is up to you to keep the data in your system in good order.

Are you connected to your buyers?

Connecting to your key agents electronically will ensure you never miss out on valuable bookings. Tour operators use a host of software systems to stay on top of technology trends. Online bookings are one of the fastest growing trends.

ResRequest interfaces to a number of tour operating systems enabling, tour operators to book ResRequest properties when permission is granted. Recently we added to our channel partners and integrated to GranIT Safari.

GranIT Safari Software (GSS) is a specialist safari software product that manages tour operators’ business processes. The system has the ability to handle groups, F.I.T’s, packages, Fly-Drive packages and is currently being used by over 50 tour operators primarily in East Africa and Madagascar. It is available in English and French.

“With Safari Software we’ve reduced our response times to as little as 10 minutes.” Nilima Chandran – Naked Wilderness

Agents using GranIT Safari include Leopard Tours, Liberty Africa Safaris, African Horizons, Kobo Safaris, Utalii College and many more.

“It’s user-friendly, yet complex enough to deliver optimum options and endless possibilities.” Tomas Sorensen – African Horizons

GranIT Solutions’ partnership with ResRequest comprehensively links both the GSS and ResRequest software to be able to check room availability and book rooms in real time at the click of a button. Room availability can be checked at the quotation and tour levels. This ensures that the rooms booked on the itinerary are actually available.

“This software is the only one that does what we need without making us change our operating procedures to suit the software.” Richard Corcoran – Liberty Africa

Looking good with GuestRevu

GuestRevu surveys help establishments get insight from customised, branded surveys and proactively drives reviews to TripAdvisor and Google to improve rankings.

The best part of direct feedback is that you have a chance to resolve any potentially harmful situations before they become reviews on public platforms. By providing your guests with the opportunity to address concerns with you directly, they will often feel that their feedback is being taken to heart, and feel less inclined to vent on social platforms like Facebook and TripAdvisor. Another great benefit is that you can fix problems when you get direct feedback. As they say — prevention is better than cure.

How does it work?
Save time and know what your guests are saying about you publicly by having all your online reviews collected and analysed in your GuestRevu dashboard.

Our integration to GuestRevu is automated so all you need to do is add your guests and their email addresses in ResRequest and GuestRevu will do the rest. For more info on this marketing tool, see our Guest Survey guide.

Now I want GuestRevu!
Sign up with GuestRevu here and GuestRevu and ResRequest consultants will be in touch to get you set up.

A once-off ResRequest setup fee of approximately 1 hour is billed at our standard data set up rate, but if you sign up before 30 June 2019 we’ll do the set up for FREE!

Navigating ResRequest like a pro

 

Are you a wizard on ResRequest? How many tricks do you know?

Many users are not always aware of all our handy features and top tips so we’ve highlighted a few of our snazzy features from frequently asked questions and noted some helpful hints from our support consultants.

Here are some of our most popular features. Are you using them?

Tips

 

1. Ops Chart

Our Ops chart is by far the most customisable and useful report for lodges to help with all parts of your operations on the ground.

Examples where teams will benefit the most from using the Ops Chart report are:

  • Logistics and transfers

Display logistical arrangements such as arrival and departure times of flights and which guests require transfers each day. Run this report every Sunday for the week ahead to streamline your planning.

  • Housekeeping

View which rooms are occupied or available per day and reference the internal notes for guest preferences or special arrangements for the room and what times the guests will be arriving or departing.

  • Kitchen team and catering

Generate a report for the kitchen crew to calculate how many breakfasts, lunches and dinners are required that day/week and how many adults and children to cater for.

  • Front of house (view which guests have paid, along with pax, res notes etc.)

This is really useful for the meet & greet team to know exactly who they are expecting, what nationality the guests are and how many people are in the group. The report can be set up to include special memos, such as a guest’s birthday so that the team can create an extra special experience for them.

These are just a few examples and there are many more possibilities. Get in touch with our team to help customise the chart to your liking.

Working with the Ops Chart: Here’s a tip

If you’re not interested in viewing rooming and just want to know basic details about which guests are arriving, their names or what extras have been booked, then deselect your Accommodation Chart in the report filter section.


2. Rooming calendar

The Rooming calendar is your hub for Property Management as most of the lodge processes are governed from here.

Navigate to the Rooming calendar through Property > Rooming Calendar or even set the Rooming calendar as your landing page.

Unallocated bookings

The Rooming calendar lists ‘Unallocated Reservations’ in a table below the calendar. These are bookings that have not been allocated rooms. Bookings that have been allocated to rooms are displayed as coloured blocks in the calendar in the row of the allocated room. As soon as new bookings are made they will automatically appear in the ‘Unallocated’ list. Each booking has a ‘Res Details’ option where you are able to have a quick view of the Guests contact details and the Financial information of the booking.

Functions

To activate any of the functionality, the bookings (either allocated or unallocated) must be selected (highlighted in green), the buttons in the tab above the calendar then become active for use on the selected reservation.

Reports

Within the Rooming calendar there are multiple day reports you are able to pull to help with daily logistics and planning at the property.

  • Day Sheet – Here you can see the breakdown of the Pax Analysis, Reservation Summary, Rooming Plan, Request and Extras for a particular day. This report may be used to track transfers too.
  • PAX Report – Here you can see a breakdown of how many guests are arriving, departing or in-house on a specific day.
  • Extras Report – Here you can see all Extras booked for that day. This report may be used to track transfers.
  • Arrival Folios Report – This report lists all folios of guests arriving on the selected day.
  • Departure Folios Report – This report lists all folios of guests departing on the selected day.

But wait, there’s more…We have a new and improved rooming calendar coming soon, so watch this space!


3. ResNova on mobile

ResNova is our booking widget which enables you to embed your ResRequest availability and rates anywhere on your website. It offers two formats so you can show your information in a calendar matrix or a quick search…or both! You have the option of just showing availability, or enabling bookings, and even linking up to a payment gateway to enable payments during the booking process. All of this is seamlessly integrated to your ResRequest system.

Mobile compatibility for ResNova is also now here! Whether your customer uses a mobile or desktop, booking your hotel is now super easy. Your ResNova widget will automatically adjust to your user’s device! PayGate can be used as a payment gateway for ResNova bookings.


Tricks

 

Do you have your special ResRequest tricks that you use all the time or a few quick shortcuts that make you a master of ResRequest? We’ve asked our support consultants for their top handy hints. How many of them do you already use?

1. Filter for email addresses

Add *@* to your Guest History report email filter to “find all your guests with email addresses, great for mailing lists.


2. Hide the financials from a Reservation Summary document

You can do this by using the document show/hide options if you want to use the document as a voucher for guests/agents.

 

This is what your Res Summary will look like with the Financial set to hide:

3. Insert keywords

Add keywords such as “lodge”, “safari, “luxury accommodation” into the Keywords field, on the Internet Marketing tab of your system defaults (Admin > Setup > Defaults) to increase your footprint on online searches.

4. Save time when creating large group bookings

By using the “different config” option, in your itinerary creation popup. You can add multiple combinations to a single itinerary, all from a single popup screen.

5. Narrow your search for contacts by using an *.

Example: You want to search for an agent with “African” in the name. Go to Contacts > Find contact > in the organization field, type in: *African*. You will then see a list of all the results, showing “African” in the name.

If you can’t get enough of these helpful tips, we have some more in our quick tips and tricks blog. Remember if you are ever stuck or need a hand, head over to our Learn Online support site available and our functional support call centre crew are only a request away.

We hope that these tips will save you time and help you get the most out of your ResRequest system!

 

Top travel trends

 

The hospitality industry has changed rapidly over the past few years, largely due to the increasing digitisation of all aspects of life. Let’s look at some of the trends these changes are bringing to the industry.

 

Data-driven

Data is all the information you can collect about a person or activity. Data analytics uses all this information to show trends, forecasts and build reports. Hotels and lodges are starting to collect this data on their guests, potential guests and the preferences of both so they can offer a tailored service and more personalised approach. For example, you can use data analytics to personalise your summer sales campaigns to target guests who like to travel in summer. This more personalised campaign is more likely to get a positive response.

 

Tech

Technology is driving the trends in most industries, and the hospitality one is no different. From apps on your phone to unlock your room door to choosing your own entertainment, lighting, meals and pillows from your phone! Hotel management is also shifting to cloud-based services and reducing the number of IT experts needed. Customer service has also gone online and allowing real-time feedback is far more important to management than hearing about complaints weeks after the guest has left. Collecting all the customer service feedback into a single space accessible by all staff is also part of tech’s influence on the industry.

 

Millennial

The millennial market (people aged between 18-34) is a fast-growing travel market. They are tech savvy, like personalised services and flexibility. Hotels and lodges that offer a seamless check-in using a mobile, or offer gourmet ‘Instagram’ meals and a fast wifi will be top of the list for most millenials!

 

Wellness

Health and wellness is another trend that is impacting multiple industries. Guests are increasingly more health-conscious and want to maintain a healthy lifestyle while travelling. Thus the need for gyms, in-room equipment, healthy food options and spas are becoming a standard requirement for many hotels and lodges.

 

Environment

The green trend is growing globally and more and more guests are aware of the negative environmental impact that travelling has and want to offset some of that where they can by choosing environmentally friendly places to stay. Hotels and lodges that recycle water, grow their own produce, use solar energy and energy efficient lighting are some of the features that guests are looking for.

 

Quirkiness

Standard, chain-type of hotels and lodges will find themselves behind the trend if they offer the same experience whichever location one visits. Guests like hotels and lodges to have quirky/unique touches such as themed bathrooms or roomed names. This can extend into the personalization discussed under data, such as providing custom music lists.  

 

These are just some of the emerging trends changing the hospitality industry. If you have experienced something new or interesting on your travels, comment below and let us know! You could be on to a new trend!

 

References

Bizcommunity

Site-minder

Millennial travel

 

 

You’ve seen them. You’ve heard about them. You’ve read about them. A group of people, probably in their early twenties to mid thirties, all with a mobile phone in hand and busy trying to get the perfect photo or selfie. These people are probably what society would term millennials, people aged between 18 and 37, and they are becoming increasingly significant as the fastest growing travel market globally.

 

This new and expanding market is influencing the travel industry in many ways. Let’s explore some of these trends.

 

Apps

App downloads are on the rise and are a particularly popular choice for millennials when travelling to a new city. Apps such as Google Maps provide real-time guided navigation and is free to download.

 

Social media counts

Social media drives the millennial’s travel choices and is a large part of their experience while on holiday. Make sure your social media efforts reflect the strongest points of your destination, especially any special features of your property or your services, which will stand out to followers and their sphere of influence. Millennials like to express their identity through travel so unique experiences will draw their attention.

 

Specialised travel

Millennials also like travel experiences that cater to specific interests such as yoga or hiking. They want to be able to tailor their trips to their interests and create a personalised travel trip. Adventure travel is also growing in popularity for this reason. It offers a trip focused on a particular activity.

 

Online

Millennials are online for the majority of the day and the internet is their go-two option for researching, communication and purchasing. Millennials use the internet for booking flights and accommodation and the industry will need to move a lot of their services online.

 

Since Millennials are an ever-growing market it’s increasingly important for industries to cater for their preferences. Are you keeping up with the demands of the markets that you target? How do these trends affect your business and how you strategically market your product? We hope this article has helped provide some clarity on how you can do this.

Read more Forbes

 

Keeping your data safe

On the 25th of May, The General Data Protection Regulation commonly known as the GDPR, came into play. This new legislation is designed to set for companies on standard for consumer rights on data. Companies will need to be able to show the systems they have put in place to protect consumer data and their privacy.

The legislature is quite broad when defining personal identification information which makes compliance a challenge. Companies will need the same level of protection for things like an individual’s IP address or cookie data as they do for name, address and emails.

How does ResRequest comply with the GDPR regulations?

We are reviewing our processes and putting checks in place to ensure that we are adhering to the new standards.

Our subscriber policy is not to data mine and we request consent to sign anyone up on our mailing list. Your email address and personal data you consent to provide us with is used only for contacting you with ResRequest business related information. ResRequest system users’ email addresses are added to our mailing lists during implementation and at the direction of the system administrator. We use these contact details to send you notifications from us on our system functionality. This information is important to ensure you get the most out of your ResRequest system to add value to your business. We hope you enjoy reading our newsletters and learning about the product you lease. 

If we have met with you or you have shown interest in using ResRequest, we may use your contact details to send you information about ResRequest that we feel will be beneficial to you.

We do not share your details with data collectors. Should you wish to no longer receive our communications, remember that you can unsubscribe at any time.

Our dedicated SAAS team constantly monitor our online platforms to ensure our security is always upgraded and detect breaches. Our server hosts are recognised service providers.

ResRequest does have third party platforms which are part of our business service, such as Guest Survey interfaces, Financial Accounts interfaces, connections to Online Travel Agents, Booking Engines, Point of sales systems, Telephone Systems, Payment Gateways and Business Analytics. These systems are dependent on accessing data from our customer’s system to process our customer’s operational needs and an NDA between you and the service provider is recommended.

To learn more, please read our updated our Privacy policy and Terms of use which can be found on our website.

Get Insite – Leverage your data for smarter decision making with ResInsite

ResInsite is here to leverage your data for smarter and faster decision making – saving you time, optimising your revenues and launching you into the world of big data on a flexible and intelligent platform.

Your business quietly collects millions of rows of data – whilst you are expertly tucking your guests into bed for a good night’s sleep – ResInsite is churning those rows into deep insights and smart business decisions. The Results? More guests to tuck away and more time to focus on perfecting the art of a memorable stay.

Using QlikView, a charting tool, Pomerol Partners have worked with ResRequest to bring you ResInsite – a business intelligence application. ResInsite graphs your ResRequest data so you can make smart decisions based on your data trends. An in-the-cloud solution that offers guided insights into what has made your business a success and how to keep it trending upwards.

 

Traditional approaches to hospitality analytics are time consuming and often filled with best guess scenarios cobbled together on platforms like Excel. Now you can deploy award-winning software in your business that offers guided analytics, driving faster responses to the changing business environment without the need for costly development and the associated teething problems. Easy to deploy, tried, tested, effective and the perfect match for your ResRequest platform – ResInsite promises to mature your organisations’ approach to analytics and data with stunning results.

Getting started using ResInsite…
ResInsite has been lovingly developed over two years on the award-winning QlikView platform. It is an in memory, in the cloud, SaaS (software as a solution) deployment that requires no costly additional licencing or development.
ResInsite connects daily to your ResRequest data in an ultra-secure environment that protects your hidden data – but brings it visually to life.
Pre-developed with carefully thought out, tried and tested tabs mean that you are always just a few clicks away from a live report or a handful of new insights. Whether you need financials, bednight/room-night reports, occupancy reports, agent and consultant analysis, guest demographics, lead times, forecasts, what-if scenarios, extra’s analysis (and much, much more) – it is all just a few clicks on a dozen tabs away. We utilise a dual calendar so that you can compare results on any metric against both past and future performance. This helps you spot trends, identify revenue gaps and explore the opportunities to resolve them.
Multiple currencies across multiple countries? Multiple properties or just a single slice of heaven? No problem – ResInsite will give you visibility across your entire organisation, whatever your unique complexities are.
What are the benefits?
  1. ResInsite uses the most intelligent and flexible platform for turning data into knowledge.
  2. It connects daily to ResRequest for live insights and fast responses to an ever-changing environment.
  3. Visually powerful, ResInsite allows you to ‘see’ your data.
  4. Fast and accurate reports are just a few clicks away – gone are the days of flat and time-consuming reports.
  5. ResInsite dynamically reviews all the key metrics of the hospitality framework.
  6. ResInsite is responsive to you the client, whether you need more-or-less from the platform we understand the data and can help you get the most out of your ‘Res-Insights’.
  7. Easy to use. Designed to ensure that no professional skills are required to leverage your data – just a willingness to dive into the results.
  8. Aggressively priced to ensure that ResInsite’s world-class analytics don’t break the bank but help you optimise your revenues.
  9. Ultra-Secure. ResInsite has been designed to keep your data in a highly secure environment.
  10. Fully supported by ResRequest and Pomerol Partners – help is just a click away.

How does it work?
ResRequest makes a copy of your live database available to ResInsite before your guests (and the teams that look after them) wake up. ResInsite whirs into action and transforms millions of rows of data into files that the application can import into an in-memory solution that makes ResInsite super-fast and dynamically responsive. The application is refreshed daily with live data.
You access your app with your unique credentials through a ResInsite portal – whatever your location.
ResInsite works on a per user licence agreement. Choose who gets to the see the app and even what they get to see.
Steps to deploying ResInsite
First Step:
You will need to sign up with Pomerol Partners by signing a comprehensive Non-Disclosure Agreement (that protects you and your data) and a Master Services Agreement that covers the nuts and bolts of access, billing and availability.
Understanding your needs:
We meet with you to get a better understanding of your business intelligence needs, your specific pain points and the business logic that you employ. This allows us to deploy ResInsite in a manner that makes perfect sense to your organisation.

Data validation:
We customise a few simple settings that allows us to tailor ResInsite to your unique reporting methodologies. We will work closely with you to verify that the data is accurate and the figures and results that you are both used to and expect are reflected.

Going live:
We automate the process of gathering and aggregating your data from ResRequest. We show you how to navigate ResInsite, it’s tips and tricks and how to get the most of its’ suite of analytics. We monitor your usage and ensure that it’s deployed in an effective manner for your needs.

Support:
Pomerol Partners work in conjunction with ResRequest to ensure that issues are seamlessly resolved, and your questions effectively answered.

Customisation:
We listen to your needs and where appropriate will ensure that your ResInsite grows as fast as you do.

Billing:
Billing is processed monthly in advance. The cost of ResInsite is $155 per user per month. Further customisations and integrations into 3rd party applications (finance, accounting, HR, tour operator, etc) are possible, subject to standard consulting fees and are separate from user license fees.

Please contact resinsite@pomerolpartners.com with any questions or to sign up for this product and service.