The hospitality industry has changed rapidly over the past few years, largely due to the increasing digitisation of all aspects of life. Let’s look at some of the trends these changes are bringing to the industry.
Data is all the information you can collect about a person or activity. Data analytics uses all this information to show trends, forecasts and build reports. Hotels and lodges are starting to collect this data on their guests, potential guests and the preferences of both so they can offer a tailored service and more personalised approach. For example, you can use data analytics to personalise your summer sales campaigns to target guests who like to travel in summer. This more personalised campaign is more likely to get a positive response.
Technology is driving the trends in most industries, and the hospitality one is no different. From apps on your phone to unlock your room door to choosing your own entertainment, lighting, meals and pillows from your phone! Hotel management is also shifting to cloud-based services and reducing the number of IT experts needed. Customer service has also gone online and allowing real-time feedback is far more important to management than hearing about complaints weeks after the guest has left. Collecting all the customer service feedback into a single space accessible by all staff is also part of tech’s influence on the industry.
The millennial market (people aged between 18-34) is a fast-growing travel market. They are tech savvy, like personalised services and flexibility. Hotels and lodges that offer a seamless check-in using a mobile, or offer gourmet ‘Instagram’ meals and a fast wifi will be top of the list for most millenials!
Health and wellness is another trend that is impacting multiple industries. Guests are increasingly more health-conscious and want to maintain a healthy lifestyle while travelling. Thus the need for gyms, in-room equipment, healthy food options and spas are becoming a standard requirement for many hotels and lodges.
The green trend is growing globally and more and more guests are aware of the negative environmental impact that travelling has and want to offset some of that where they can by choosing environmentally friendly places to stay. Hotels and lodges that recycle water, grow their own produce, use solar energy and energy efficient lighting are some of the features that guests are looking for.
Standard, chain-type of hotels and lodges will find themselves behind the trend if they offer the same experience whichever location one visits. Guests like hotels and lodges to have quirky/unique touches such as themed bathrooms or roomed names. This can extend into the personalization discussed under data, such as providing custom music lists.
These are just some of the emerging trends changing the hospitality industry. If you have experienced something new or interesting on your travels, comment below and let us know! You could be on to a new trend!
The African wildlife experience is on many people’s wish list. Thousands of people travel to Africa each year to live a safari dream – to witness sunset game drives and afternoon thunderstorms amidst spectacular game spotting. Africa is home to numerous quality and luxury safari lodges which offer an unforgettable experience coupled with spectacular views and authentic architecture.
But while your dream trip unfolds, have you ever wondered what goes on behind the scenes to make these experiences happen?
Running lodges is a demanding job and staffers work hard to ensure that guests have the ultimate personalised trip. Behind the scenes, myriads of people are working tirelessly to plan and record a seamless guest itinerary, secure transfers, record guest preferences and personal details. All this information requires a system comprehensive enough to both record and track it. ResRequest is a reservations and property management software solution specifically for remote lodges, camps and boutique hotels.
ResRequest’s crew visit these properties to train and consult the staff on using the software, and team members get first hand exposure to the safari experience at these establishments and it helps them understand the needs of these lodges.
One of our support consultants visited a lodge near the Kruger National Park in South Africa. It was her first time at a safari lodge, and coming from the city, she was stuck by the tranquility of the bush.
“The silence is breathtaking, and then you hear the faint crackling of twigs and out of nowhere, you are faced with the spectacular sight of an elephant walking to a watering hole a few metres in front of you.”
It is this experience that can only be found at a safari lodge in Africa. There are few places in the world where you can take a swim in your personal plunge pool overlooking a dazzle of zebra (that’s right, a group of zebra is a dazzle!) grazing outside your private chalet. Sunset drinks on the balcony with a typical African sunset and only the sounds of the bush, followed by a gourmet meal in the warm evening air, and a nightcap around a log fire are what guests can expect when staying at a place like this.
Games drives are one of the main attractions for guests and without exception, an array of wildlife from lions to impala, to dung beetles and elephants and unique flora, are a given to be seen. The guides have spent years working in the bush and can read the animal’s journey from its spore and can almost always track the animals down. They have many stories to tell of their encounters with the wildlife and it’s this personal touch that adds something special to a guest’s stay. A game drive with a guide is an unparalleled experience and must for all visitors to the African bush.
While these remote destinations are an attraction and draw card for guests, operating in such isolated areas can be difficult in terms of internet access. ResRequest uses a cloud hosted system which syncs with offline servers at the property. For remote safari lodges with a poor internet connection this means that they can continue operating and offering a fine experience to all their guests.
So the next time you’re travelling to a beautiful lodge in Africa and have a seamless check-in and stay, remember that it is all thanks to a dedicated team working behind the scenes to ensure your African safari experience is all you hoped for and more.
To learn more about ResRequest Enterprise, visit our product pages.
(Photo: Odzala Discovery Camps)
ResFit is back and better than ever. This year, ResFit 2.0 launched with a movie theme and new teams. The concept remains the same, with individuals and teams capturing the activities they do in their branded t-shirts and competing for points. Points can be earned by participating in fun stuff mainly falling into four categories: interest, tech, give back and sport.
(Office early morning pilates)
The aim of ResFit to encourage our staff to be active personally, as a team and within the greater community. We want our staff to explore their interests and hobbies, maybe discover new ones and we want to support the community through actions, not only donations. We aim to complete one give back per quarter and each team is encouraged to co-ordinate an outreach.
(Dylan of Suicide Squad and Chantel of Guardians of the Galaxy baking up a storm)
So far, we’ve had home-baked treats the office, scored some artwork for our office space, played Pokemon Go and flown drones. Many of our geeks love playing online games and one even develops computer games. As a company, we have supported Pack for a Purpose, an initiative that encourages travellers to pack for the communities they are visiting. We packed stationery school supplies for the rural schools supported by Lilayi Lodge.
(Jaco and Mike handing over our Pack for a Purpose package to Lilayi Lodge’s community initiative)
We have also collected pet food for local SPCAS and, for Mandela Day, we answered an international call to contribute time to the community on Nelson Mandela’s birthday to honour his legacy and help make the world a better place. We partnered with The Seed Fund to help clean up a local informal settlement, paint houses and plant a vegetable garden. Fitness is a popular ResFit choice and we have a few very sporty people amongst us with one even representing South Africa at underwater hockey and others attending pilates classes or playing squash.
(Jaco flying his drone)
Results so far:
Leading team: X-Men
Individual with the most points: Jaco
Most enthusiastic: Chantel
(Some of Team X-Men helping The Seed Fund clean up at the Malacca Road informal settlement on Mandela Day- 18 July 2018)
ResFit 2.0 will run until the end of the year when the grand winner will be announced but until then we have Spot Prize Winners who are announced on our social media platforms.
(Team X-Men had an office ‘Autumn’ clean out and found lots of stuff to recycle and donate to the local charities)
ResRover’s latest journey was to the Pearl of Africa Tourism Expo organised by the Uganda Tourism Board. We went to explore with the aim of increasing our footprint in far-flung Uganda. ResRover was already on his debut tour to Tanzania with Mike but luckily Ntando was able to pick him up between flights, to take him to Kampala.
(ResRover switching flights from Tanzania to Uganda)
Excited to experience a new country, Ntando was impressed by the expanse and beauty of Lake Victoria when approaching Entebbe International Airport. It had been a long trip to get to Uganda and the journey wasn’t over upon arrival. It turned out that the drive to Kampala felt almost as long as the taxi battled through Kampala’s notorious peak hour nighttime traffic!
(Photo: Kampala Express)
Although there was no time for sightseeing, Ntando was impressed with Kampala from what he saw from the taxi. He wouldn’t mind going back to experience what the rest of the country has to offer and pencilled in gorilla trekking and visiting Murchison Falls for the next visit.
Friday was the start of the expo but due to ‘Africa time’ fashion, it only got going around mid morning as the exhibitors were still setting up when he arrived to visit the show. The expo was opened by the Ugandan Minister of Tourism and then it was time to get down to business!
Ntando visited stands and came across a few exhibitors who fit ResRequest’s profile of properties. There were also a number of travel agents who could benefit from ResConnect. He was happy to see Wild Frontiers exhibiting, and to hear them say how much they enjoy using ResRequest.
(Wild Frontiers at the expo)
Overall, although the expo was small, Ntando felt it was still worthwhile to represent the ResRequest brand in Uganda – and to also get a few more passport stamps for ResRover! Next stop Zambia and Cape Town.
At ResRequest, we love challenging people to grow and develop their passions. We believe that by looking after yourself, you can look after others. This year we started ResFit, our corporate wellness programme. ResFit is about being active in the community, on the sports field, in the office and as a team. We incentivised the programme by creating teams out of our departments where staffers could collect points by participating in activities as a team or individually. Since we love pizza and it’s become a theme for us this year, we named the team’s – Four Seasons, Pepperoni, Margarita and Chicken Tikka.
To give some inspiration to the initiative we defined it into some categories: sport, passion, tech and give back. However, points were only counted if people wore their ResFit shirt during the activity and captured it on camera. Each quarter, the points were calculated and the scoreboard was updated. The winning team received a prize.
Here’s some of the things we got up to this year.
Kristen ran in running events and Jen played underwater hockey.
Jaco played Pokemon Hunting and Sharon travelled Europe.
Ashton and Ant played online games and learnt languages online.
Some of the Empangeni office took part in the Big Walk for charity and Walter helped renovate a home.
As Audrey Hepburn said, “You have two hands. One for helping yourself, and the other for helping others.” This year our team has been using both their hands to make a positive impact.
It’s been a busy year. Here is what we’ve been up to!
We exhibited and attended a record number of trade shows in 2017 – WTM Africa, Cape Town Indaba, Durban. Our sales team then toured Zimbabwe, Kenya and Tanzania and attended the Sanganai Tourism Expo, Magical Kenya Travel Expo and the Swahili International Tourism Expo. They were all successful endeavours and we enjoyed meeting clients and making new contacts.
We said goodbye to Dylan and Ant this year and welcomed Ntando, Sam, Brandon and Keenan to the team. Ntando joined the Sales team, Keenan and Sam take over from Anthony in testing and Brandon assists Walter in technical support.
A few mini-people also joined the ResRequest family this year with two of the ladies giving birth to sons.
Our Durban office was spruced up with a makeover to accommodate the expanding team and the Empangeni office who will be moving to new and improved location over Christmas. Exciting news!
Our mid-year function this year was a movie challenge which got everyone dressed up and in character as they produced a murder mystery short film with hilarious plot twists and some surprise actors!
This year our Give back formed part of our corporate wellness programme, ResFit. Each team had a budget to select a charity to support. Learn more about ResFit here! Initiatives that the teams supported this year were a revamp and repairs of a local church in Zululand, a collection for the local SPCA and sponsoring designing and producing promotional banners for The Neema Foundation. Team members also did their own Give back activities such as volunteering to fix computers at a school or taking children from a orphanage out for the day.
We can’t wait to see what 2018 has to offer!
Have you ever thought about how certain adverts appear in your social media feed or why Youtube has so many video adverts? These are all signs of the current digital marketing trends.
Members of our marketing team attended a workshop hosted by Digitlab. With a focus on digital storytelling and digital marketing, the event kicked off with a session on video and storytelling. The elements of the story were likened to a Trojan horse. A story is a means to get people’s attention and the message is embedded in the story. All good stories also have a clear beginning and end. Video is one of the growing trends in digital marketing trends and the session progressed.
Virtual reality is another trend that is becoming more predominant as a sales strategy. Businesses can create an online virtual reality experience which allows customers to see what the product or service will be like.
Programmatic buying using data to drive specific products to customers by gathering data on their interests and needs through their interactions.
This leads us on to big brands which are the brands what collect this data by enabling people to interact on their platform, and thus gather data based on people’s behaviour.
Finally AI, or artificial intelligence, is using technology to mimic human intelligence to allow marketers the opportunity to reach segmented audiences through using AI. For example, AI can analyse people’s search patterns on search engines to allow marketers to place their adverts for maximum exposure. Chat functions on websites are also an example AI.
Digital trends are increasingly a part of marketing, and recognising this and taking advantage of the trends can only be helpful to any marketer.
SEO, SEM, CPC, CTR. Foreign speak? Not any more thanks to the Google Digital Skills workshop. We attended a workshop hosted by Google as part of their mission to provide digital skills to schools, communities and small businesses to get them online.
The session started with a few words from the South African Minister of Telecommunications and Postal Services and his Deputy discussing the importance of internet access and digital skills for all. This was corroborated by the Head of Public Policy at Google, Caroline Hankinson and Head of Google South Africa, Guy Hankinson.
The Google Digital Skills program started 9 months ago and trained 7000 people. These workshops opened school children’s eyes to new career opportunities and community members realised that they can up-skill and then consult. The struggle of SME’s to find customers can be assisted through using digital tools.
The workshop continued into a practical application and we learnt about SEO (Search Engine Optimisation), SEM (Search Engine Marketing), CPC (Cost per click) and CTR (Click through rate) and how to apply these effectively.
The workshop ended with a delicious lunch at the Three Cities Square Hotel. With an increasingly digital world, having a strong online presence is a business asset and one on which we continue to improve.